Kwik Kopy releases new national television ads
By Adnews Staff
Kwik Kopy Printing Canada, based in Richmond Hill, ON has begun a national advertising campaign for its Kwik Kopy Design & Print Centres chain using the tagline, “You need it. We do it. Kwik.” The creative features two animated spokescharacters based on the two letter K’s in the chain’s logo. Each ad shows one character demonstrating one of the chain’s services in an overenthusiastic way to his more serious companion. The two 15-second television commercials broke on April 10, supported by direct mail and in-store materials. “We wanted to reinforce the Kwik Kopy brand while demonstrating our wide range of services,” says Anita Garner, manager of advertising and marketing for Kwik Kopy Printing Canada. “The K’s in our logo are shaped like little running men so they just seemed like natural spokespeople.” The campaign was developed by Fingerprint Communications of Toronto.