VisionTV to rebrand as S-Vox
By Adnews Staff
Toronto-based VisionTV is preparing to adopt a new corporate identity under the name S-Vox. The change is intended to reflect the growth and changes to the organization over the past five years. "What was once a single analogue television station is now a growing multi-media enterprise encompassing digital TV services, new media, an international programming distribution arm and more," said company president Bill Roberts "We needed to create a unifying brand name, one that would be in keeping with our mission and values." VisionTV was founded in 1988 to broadcast multi-faith and multicultural religious television programming. The company has since introduced digital channels One and The Christian Channel. Other ventures include VisionTV International, Christian Media Sales and a DVD sales division. Toronto-based Riordon Design developed the new corporate identity in association with the company. According to the firm, the name S-Vox stands for "spiritual voice of the people." The new logo consists of a silhouetted S-shape against a purple word balloon above the company name in red. The company's main television channel will continue to use the VisionTV name. "The VisionTV brand has tremendous heritage, and continues to attract new viewers and advertisers," said Roberts. "Adopting the S-Vox corporate identity simply underlines the way this organization is changing to meet the challenges of an evolving media marketplace." The rebranding effort will coincide with the company's move to new offices on May 1.