Zoom Media, Smart One Media form alliance
By Adnews Staff
Out-of-home company Zoom Media of Montreal has formed an agreement with Toronto-based Smart One Media. Zoom Media will use technology from Smart One Media to create an inventory of 350 digital advertising screens in the change rooms of fitness centres in Toronto, Montreal and Vancouver. These screens are expected to be installed by the summer. Zoom Media will also install 350 screens in the bathrooms of various bars and restaurants in these three cities by this fall. "This new digital offer adds further value to our services as advertisers can now change their ads at anytime with the touch of a button," said Mario Cecchini, president of Zoom Media.
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