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Swing opens in Toronto

Sequentia Communications and Market Yourself Smarter, both based in Toronto, have opened a new agency called Swing that will specialize in word-of-mouth marketing campaigns aimed at women. "Women transact with their mouths first and their wallets second, forming relationships with brands through a series of interactions and ongoing dialogue," said Catharine Fennell, president of Market Yourself Smarter and a partner in Swing. "We help organizations create that dialogue with women rather than just facilitating one-off transactions." The two other partners in the agency are Jen Evans, president of Sequentia Communications, and Denise Shortt, co-founder of Wired Woman Toronto. Swing's client list includes Streative Branding International, Cineflix, Youth in Motion, Elixir Organic Spa and GoodHealth.

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