Northern Lights creates campaign for InterCure
Toronto-based Northern Lights Direct Response Television has created a new campaign for InterCure of Fort Lee, NJ to promote a device called the RESPeRATE that is designed to lower high blood pressure. The 120- and 60-second commercials use product demonstration and testimonials from customers and a medical spokesperson to describe the benefits of the device. The campaign will begin with a test phase in early February. "We awarded the DRTV project to Northern Lights because they understand the importance of both selling and brand reinforcement," said Tim Maroney, vice-president of marketing at InterCure.