Media Awareness Networks begin Be Web Aware campaign
By Adnews Staff
Microsoft Canada, Bell Canada and the Media Awareness Network will begin a new print campaign this month for the Be Web Aware program. The public awareness effort, created by MacLaren McCann, is intended to educate parents about the benefits and risks of Internet use by children. The program, located at <http://www.bewebaware.ca>, works to provide parents with information on privacy issues, online predators and cyber-bullying. The three executions depict action figures of middle-aged men contained in packaging that describes each one as a child or teen. The copy on one package reads, "Chat Room Chums. Surprise! It's Madison. She's nice! She's your new online friend! She wants to meet you!" The ads will run for a minimum of four weeks in Canadian Living, Chatelaine, Homemakers, Reader's Digest, Ontario Police News and Canadian House and Home.