O&M DIRECT PICKS UP CANTEL
By Adnews Staff
Rogers Cantel has hired Ogilvy & Mather Direct. The Toronto agency won the Toronto-based cellular phone company's business in a competition with two other agencies. There was great chemistry between client and agency and O&M showed it understood the business issues, Cantel marketing services director Alice Gur-Arie told Adnews yesterday. She said the review had been "rigorous." O&M was one of a number of agencies that the cellular phone company has used on a project basis for direct marketing in the past year. Gee, Jeffery & Partners Advertising of Toronto does general advertising for Rogers Cantel.
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