Cossette places branding operations under Identica name
By Adnews Staff
Cossette Communication Group of Quebec City has placed all of its branding and design operations under the name Identica Branding & Design in order to strengthen international recognition of these services. Cossette has branding and design offices in Toronto, Montreal, Quebec City, Vancouver, London, New York and Shanghai. Cossette's original branding business unit, Graphème Branding & Design, was founded 30 years ago. It was later renamed Graphème/Koo. Identica was founded in 1992 and acquired by Cossette in 2003. "Our clients are benefiting from a world-class creative product, exceptional synergy and cultural viewpoints that are different yet complementary," said Cossette chairman and CEO Claude Lessard. "More than ever, Cossette Communication Group, through Identica, has the capacity to manage complex international branding and design projects." Identica's services include brand development, business communications, package design, environmental design and production services. Its clients include Aeroflot, Alcan, AMD, Bank Leumi, Campbell Soup Company, Diageo, Elite, Just for Laughs, Kamik, Muscle Marketing USA, Nam Tai Electronics, the Orchestre symphonique de Montréal, Universal Studios, Wal-Mart, the World Presidents' Organization, the Young Entrepreneurs Organization and Yellow Pages Group.