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Maple Leaf Sports & Entertainment retains Endeavour

By Adnews Staff

Maple Leaf Sports & Entertainment of Toronto has appointed Endeavour, also based in Toronto, its media buying agency of record for its programming and events. The company owns and operates the Air Canada Centre, the Toronto Maple Leafs, the Toronto Raptors and the Toronto Marlies. Maple Leaf also has venue management agreements with the Ricoh Coliseum in Toronto and the Oshawa Sports & Entertainment Facility. Endeavour's assignment includes media buying and strategic marketing for all of the company's events, excluding those of the Leafs, Raptors and Marlies.

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