Lise Watier conducts Fashion File promotion
By Adnews Staff
Cosmetics manufacturer Lise Watier Cosmetiques is in the middle of a promotional campaign for its products tied to the CBC Newsworld program Fashion File. CBC has created a series of 12 60-second vignettes in the style of the program which describe to viewers how to use Lise Watier products to achieve certain effects. Viewers are also directed to the Fashionfile.com and LiseWatier.com websites for more information. One vignette will run each week during the twelve-week campaign, which will end Dec. 24. The campaign also includes two double-page print ads in the December/January issue of Fashion Magazine. The vignettes are being promoted with email ads to magazine subscribers and brochures distributed at retail cosmetics counters. The campaign is being managed by Carat Canada. "This association allows us to maximize our position as a beauty consultant and increase top-of-mind awareness for the brand in English Canada," said Lyse L'Ecuyer, project manager at Lise Watier. "In addition, the technique of weaving the concept into the editorial content is highly effective and has even translated into higher sales."