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TETLEY TEA 18-WHEEL SIGNS

Lyons Tetley Canada of Toronto put wheels on its Tetley tea outdoor campaign earlier this month. The company launched a moving billboard on its 18-wheeler rig that travels throughout southwestern Ontario. The travelling ad features three Tea Folk, two peaking out from open doors, and one hanging to a handle giving the illusion he's being swept along with the truck. The back of the trailer shows another Tea Folk poking his head out to see what's going on. Tetley launched a billboard campaign for its tea featuring the Tea Folk in May. Harrod & Mirlin of Toronto is the agency behind Tetley advertising.

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