The Media Company receives Mini Canada account
By Adnews Staff
Mini Canada of Whitby, ON will move its media planning and buying account to The Media Company of Toronto on Jan. 1, 2006. Mini Canada is a division of BMW Group Canada. The Media Company has been BMW Canada's media agency of record for 20 years. "Mini's advertising has been very unique and has pushed the boundaries of automotive advertising in Canada," said Margareta Mahlstedt, brand communications manager for Mini Canada. "Taxi will remain Mini Canada's advertising agency of record." Media buying for Mini Canada was previously handled by Gaggi Media of Toronto.
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