Sports Family retains Buzzworthy to represent Peter Puck
By Adnews Staff
Toronto-based Sports Family has retained Buzzworthy Sports + Entertainment, also based in Toronto, as the global promotional, broadcast and merchandising agent for the Peter Puck spokescharacter. Sports Family is owned by hockey writer, former commentator and player Brian McFarlane, the creator of the character. During the three-year agreement, Buzzworthy will seek companies to produce, promote and distribute Peter Puck products such as sports equipment, hockey accessories, toys, clothing and gift items. The agency will also work to secure ongoing promotional opportunities for the character. McFarlane is also readying a new program to be called the Peter Puck Foundation which will work to promote grassroots hockey.
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