Sponsorship roundup
By Adnews Staff
General Motors of Canada has signed an eight-year sponsorship agreement with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games to become the organization's official vehicle sponsor. The agreement gives GM sponsorship rights for the Canadian team at the upcoming Olympic and Paralympic Games in Torino in 2006, Beijing in 2008, Vancouver in 2010 and London in 2012. Over the course of the agreement, the company will provide $53 million worth of vehicles, services and marketing support, along with $14 million in cash.
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