Country Style resumes coffee cup contest
By Adnews Staff
Donut chain Country Style, based in Richmond Hill, ON, has resumed its semi-annual "Turn up a Winner" cup rim contest promotion. The grand prizes include two Kia Rio vehicles and 10 trips to Cuba from Sunwing Vacations. Other prizes include Napoleon fireplaces, Konica digital cameras, free rentals from Discount Car & Truck Rentals, and various Country Style menu items. The eight-week contest will be promoted with radio and outdoor advertising, as well as a 30-second television commercial on Toronto 1 and limited direct mail. The campaign is being conducted by promotional agency Rennick Marketing Solutions. Bullet Digital created the radio ads.
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