Golf Smart retains Endeavour
By Adnews Staff
Toronto-based golf marketing company Golf Smart has hired Endeavour, also based in Toronto, as its advertising agency of record. The agency will conduct a launch campaign for a new publication called The Ultimate Golf Savings Book. This product will offer a collection of discounts from various golf courses, resorts and equipment suppliers. The first edition will be distributed through Ontario retailers, then expand to national distribution next year. Endeavour's campaign will consist of print and direct mail advertising, along with point of purchase materials. The agency will handle both creative and media buying.
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