Tim Hortons breaks smoothee campaign
By Adnews Staff
Enterprise Advertising of Toronto has created a new campaign for donut chain Tim Hortons to promote a new product called the Hot Smoothee. The hot beverage comes in caramel, raspberry, hazelnut and orange flavours. The four-week campaign will use television advertising and point of purchase materials in English and French. The 30-second TV commercial shows a man arriving home while drinking a raspberry smoothee. His wife is painting his den pink, but he fails to notice as he continues to drink. "It really is pink," he says, referring to his beverage. "I wasn't sure you'd like pink," says the woman. "Neither was I. I love it," says the man. "Tim Hortons has delivered a fun, unexpected new hot beverage," said agency president Paul Wales. "So, we wanted to do the same in our creative, having fun and playing with the unexpected." The media planning for the campaign was conducted by Excelerator Media.