Endeavour buys Visualinx Communications
By Adnews Staff
Toronto-based ad agency Endeavour has purchased Visualinx Communications, a promotions and marketing company located in Markham, ON. The firm's clients include Pfizer, Wyeth, Procter & Gamble, Abbott Ross Labs, Glaxo Smith Kline, Bausch and Lomb, Colgate and Nestle Canada. The company will continue to operate independently, but will be renamed Endeavour Promotions. The firm's founder, Sandra Pazienza, will continue to direct its operations. "This is an ideal company that fits into our strategy of growing our network of marketing service companies," said Endeavour CEO Larry Latowsky. "What is required today by our clients is a full solution of not only great creative, but innovative and simplistic methods to facilitate better execution at the point of the transactions." No financial details are available.