BC dyslexia association releases PSA
By Adnews Staff
Hot Tomali Communications of Vancouver has created a new public service announcement for the British Columbia branch of the International Dyslexia Association. The 60-second ad depicts children singing with a dog in order to illustrate the effects of dyslexia. The ad will be distributed to media outlets this week to coincide with a conference the association will host on Oct. 21. The goal of the effort is to raise awareness of dyslexia and the importance of its early detection.
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