Labatt promotes hockey jersey cases
By Adnews Staff
Labatt has released a special edition "Hockey's Back" case of Labatt Blue to coincide with the start of the NHL season. The 15-bottle packs will be distributed in Ontario for a limited time. The packaging of the case has been designed to resemble a hockey jersey. The product will be promoted with a print and broadcast ad campaign created by Grip Advertising. Hockey-related on-premise promotion will also take place in the province's bars and restaurants. Labatt Blue is the official beer sponsor of the Stanley Cup Playoffs and a principal sponsor of the NHL.
« Back Next »
Comments
blog comments powered by Disqus