Scratch hires McIlroy & King, Mediarite
By Adnews Staff
Toronto-based promotional and advertising agency Scratch has hired McIlroy & King Communications and Mediarite Targeted Marketing to handle media planning and buying for its clients. "Scratch has had unabated growth over the past year and we felt it was critical to develop our media department by formalizing the relationship with two of Canada's senior media authorities," said Elan Packer, strategic director of the company. Scratch's services include advertising, in-store promotions, event marketing and contest-based programs.
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