George Brown College retains Goodgoll Vendramin
By Adnews Staff
George Brown College of Toronto has appointed Goodgoll Vendramin its advertising agency of record. TBWA/Chiat Day, Allard Johnson and Wurstlin Group were also considered for the account in the final phase of the school's review. Goodgoll Vendramin handle all of the college's marketing and communications, beginning with a multi-media campaign planned for 2006. "The four agencies short-listed were given the task to offer their vision for the George Brown brand," said Karen Thomson, vice-president of marketing at George Brown. "Goodgoll Vendramin's presentation was very impressive, combining a thoughtful balance of strategic insight with focused, integrated creative. We feel the agency is the perfect match for our ambitious plans."