Elizabeth Grant hires Echo
By Adnews Staff
Cosmetics company Elizabeth Grant International has hired Echo Advertising + Marketing of Toronto to handle the marketing of its anti-aging product line. The agency conduct the launch of Elizabeth Grant products in North America, including mass media promotion. Echo won the account in an agency review involving an unknown number of additional firms. "We selected Echo because we felt they were best able to get into the headspace of our customer," said Marion Witz, president of Elizabeth Grant in Canada. "The creative they presented completely captured the essence of what our products are about." The Elizabeth Grant line consists of 75 products. The launch, which will take place this month, will focus on the Torricelumn Pur Collagen Miracle and Skin Renewal Treatment.