Website roundup
By Adnews Staff
Henderson Bas of Toronto has created a new Canadian website for Trojan condoms at <http://www.trojan.ca>. The site, which is designed to represent an urban loft, presents nine animated vignettes intended to humorously promote various Trojan products. The site also contains plain product information, instructions on proper condom use and a link to the recently launched Much Music Rider promotion for the Trojan Magnum line. "Our goal with the web site is to reinforce, in an entertaining fashion, that pleasure and protection go together," said Andrew Smith, marketing manager of Church & Dwight Canada, maker of Trojan condoms. "The best sexual experience is one that is safe."
Fast food chain KFC has constructed a new website at <http://www.chooseyoursauce.com> to promote its various sauces: Honey BBQ, Fiery Buffalo and Sweet and Spicy. The site presents a game set in an office, in which the player must attempt to win back his childhood love, avoid getting fired and frustrate an annoying co-worker. The site also includes a contest, the winner of which will receive a year's worth of KFC meals.