Holt Renfrew assigns creative advertising to Zig
By Adnews Staff
Toronto-based Holt Renfrew has assigned more work to Zig, also based Toronto. Zig has handled strategic planning for the retailer's marketing initiatives since 2001. The agency will now also work on advertising creative and point of sale signage nationally. These elements were previously handled by Concrete Design Communications of Toronto, which will continue to produce Holt Renfrew's fashion and lifestyle catalogue Holt's along with related brand advertising. "This new structure clarifies areas of responsibility for our partners allowing us to communicate an integrated message that will maximize the expertise of two of the finest creative organizations in North America to Holt Renfrew's best advantage," said Mary Pompili, vice-president of marketing at Holt Renfrew. Holt Renfrew has nine stores in Canada, located in Toronto, Ottawa, Montreal, Vancouver, Calgary and Edmonton.