LXB creates campaign for Inamed Aesthetics
By Adnews Staff
LXB Communication-Marketing of Montreal has created a new campaign for California-based Inamed Aesthetics, a manufacturer of breast implant and facial rejuvenation products. The campaign will include trade publication print advertising, posters and various collateral materials. The creative compares the company's products to artwork by Modigliani, Renoir, Picasso and Gauguin. "Our challenge was to come up with a signature approach which would place Inamed Aesthetics in a class by itself, as well as ensure it could run for quite a few years without becoming mundane or repetitive," said Victoria Nachef, account manager at LXB. "Not only does it address the surgeons' artistic abilities and prowess, but it also illustrates that every woman is a masterpiece in her own right. It provides Inamed with a creative brand platform that cannot be imitated or copied," said creative director Pier Lalonde.