OptiCom, One28 form new company
By Adnews Staff
OptiCom Marketing Group of Oakville, ON and One28 Marketing Group of Tampa, FL have formed a new company called OptiCom MoxyCard Interactive. The company's product is an interactive CD gift card called the MoxyCard. Peter Osicka, formerly president and creative director of OptiCom, and Michael Feraday, formerly vice-president of marketing at Irwin Toy, will lead the new company's sales and marketing initiative. "MoxyCard's primary focus will be the delivery of branded and value-added content," said Osicka. "Retail experiential marketing is growing exponentially in North America and innovative retailers and marketers now recognize that branded content, delivered to a pre-qualified and captive audience, is a key component of their marketing mix."