Sponsorship roundup
By Adnews Staff
Chicken producer Lilydale of Edmonton has signed a three-year sponsorship agreement with Toronto-based NASCAR Canada. The agreement includes commercial inventory during NASCAR Nextel Cup broadcasts on TSN and Rogers Sportsnet, sponsorship of the NASCAR Experience traveling road show and the inaugural NASCAR Canada Day event at Michigan International Speedway, plus use of the NASCAR logo on Lilydale packaging. The agreement also includes various special offers at races for Lilydale customers and members of its GrowerPlan Plus program. Lilydale will be the auto racing series' exclusive sponsor in the chicken, turkey, beef and pork categories. NASCAR Canada is a joint venture between NASCAR and TSN.
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