Montreal film festival gains sponsors
By Adnews Staff
The New Montreal FilmFest has signed a number of sponsors who will provide approximately $3 million to support the inaugural staging of the event, which will take place from Sept. 18 to 25. Toyota Canada will be the principal sponsor and official presenter of the festival. The company will also present the official competition for the Iris d'Or grand prize. Vidéotron will be the official co-presenter of the event, and the festival's official communications channel through its sponsorship of the Info-Film Vidéotron information service. Air France has signed on as the official air-carrier of the festival. Other sponsors include Loto-Québec, La Fédération des producteurs de lait du Québec and Holt Renfrew. In addition, Astral Media and Quebecor Media will be the event's media partners.