Habitat for Humanity retains Maverick
By Adnews Staff
Toronto-based Habitat for Humanity Canada has appointed Maverick Public Relations its PR agency of record. The Toronto agency won the account in a competitive pitch process involving an unknown number of additional contenders. Maverick is now working on public relations initiatives to promote the non-profit housing program. "HFHC needed a PR agency with a broad reach to relay our message to corporate Canada, volunteers and the public sector," said David Hughes, President of the organization. "Maverick's impressive experience in corporate branding, media relations, event management and its understanding of corporate culture was an ideal match for us." Habitat for Humanity is an independent charity that works with families in need to build houses.