CTV promotes Robson Arms with free rent contest
By Adnews Staff
CTV recently conducted a contest promotion in support of a new series called "Robson Arms." Viewers entered the contest through a website at <http://robsonarms.ctv.ca>. Visitors to the site gained entries in the draw by answering trivia questions and emailing video postcards from the site to other people. The videos consisted of clips of upcoming shows. The grand prize was a year of rent payments for the winner worth $12,000. The campaign was intended to attract attention to the original dramatic comedy series, which is set in a low-rise apartment building in Vancouver.
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