Cadbury Schweppes promotes Snapple
By Adnews Staff
Krplink of Toronto is in the middle of a campaign for Cadbury Schweppes. The initiative, called "Get Ready to Drive," promotes Snapple iced tea. The contest-based promotion includes consumer and trade communications, a 30-second commercial airing on MuchMusic and MusiquePlus, in-store materials and a website at <http://www.snapplefun.com>. The grand prize in the contest is a 2005 Volkswagen Beetle convertible. HMV gift cards are also being distributed as instant-win prizes for playing a game at the website. The campaign will run through to the end of July.
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