NSP Pharma hires Cundari
By Adnews Staff
Cundari Integrated Advertising of Toronto has been appointed agency of record by NSP Pharma for its Modèle line of skin care products. Cundari won the account in a competitive review process that included an unknown number of other agencies. Cundari will conduct a campaign of advertising, direct mail, promotions and in-store programs to support the launch of the company's anti-aging skin treatments. NSP's goal with this initiative is to increase its market presence. "Cundari has significant expertise in health and packaged goods as well as the luxury segment," said Henry Evans, executive vice-president of NSP. "Cundari proved that they understand our brand and was able to provide unique insight on our business."
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