AOL Canada to represent CanadianDriver
By Adnews Staff
AOL Canada of Toronto has signed an exclusive third-party advertising representation agreement with CanadianDriver Communications. Under this agreement, AOL Canada will sell CanadianDriver's ad inventory to Canadian advertisers. AOL will also be a non-exclusive sales representative for CanadianDriver sponsorships, contests, rich media programs and surveys. The automotive website, located at <http://www.canadiandriver.com>, attracts approximately 600,000 unique visitors per month, according to the company. It contains vehicle information such as model descriptions, driving impressions, specifications and pricing, plus Canadian automotive news, consumer advice and other features. "The AOL Media Network of online properties is now able to provide quality ad space for the automotive advertising industry," said Jonathan Lister, audience vice-president of AOL Canada. "There are an abundance of great promotional opportunities through CanadianDriver, such as highly targeted ad placements, auto show sponsorships and contests."