ACLC begins rebranding effort
By Adnews Staff
Toronto-based ad agency ACLC has begun a rebranding program. The campaign includes a new logo and visual identity, as well as a new website. The logo consists of the firm's name in green letters, outlined by white on a black background. The agency's new slogan, "Curiosity begets results," is intended to convey the company's approach to marketing problems. The website, located at <http://www.aclc.ca>, was designed by Adbeast. "Our new corporate identity articulates what we feel our competitive advantage is," said agency chairman and CEO Esmé Carroll. "It's an absence of arrogance. We approach things with no preconceived notions. Our blank-slate philosophy and an innate love for digging deeper gets us to new places."
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