Rochester Ferry retains The Siren Group
By Adnews Staff
The Rochester Ferry Company has hired The Siren Group of Toronto to launch a marketing program and increase brand awareness of its service. The company is the new owner of the high-speed ferry service between Toronto and Rochester, NY, which will go into operation this weekend. The North American marketing plans include promotions, sponsorship opportunities, media relations and direct mail, plus special events for consumers, trade and media. A campaign of broadcast and print advertising is being created by Swardlick Marketing of Portland, ME. Rochester Ferry will also seek to develop partnerships with tourist attractions and visitor's bureaus on both sides of the route in order to promote the service as a tourism experience.
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