Tim Hortons begins iced cappuccino campaign
By Adnews Staff
Tim Hortons has begun a new 12-week campaign for its iced cappuccino drink. The campaign, which uses the tagline, "Nothing chills like it," was created by Enterprise Advertising of Toronto. The two 30-second television commercials depict people relaxing and drinking the beverage in unusual places. The first ad shows a man lying in a sand trap on a golf course. The other shows a woman lying on a sod palette in a garden centre. "We've all seen our stress level go up in certain situations, whether it's on the golf course or during a long day of shopping, so we thought this was a fun way to flip those tense situations around," said agency president Paul Wales. The supporting outdoor and in-store materials depict iced cappuccino products relaxing in a hammock and a beach chair. Another execution shows two large drink cups with straws supporting a man in a hammock. The US portion of the campaign will also include radio advertising. French-language television creative has also been produced by Enterprise/JWT of Montreal. Media buying and planning was handled by Excelerator Media of Toronto.