Choice Hotels readies summer promotion
By Adnews Staff
Choice Hotels Canada is preparing a summer contest promotion, the winner of which will receive a year's worth of gasoline. The company operates 280 hotels in Canada under the names Comfort, Comfort Suites, Quality, Sleep Inn, Clarion, Econo Lodge and Rodeway Inn. Customers who stay at one of these hotels between July 1 and Sept. 15 will receive a card carrying two scratch-and-win areas. The gas area hides a code which must be submitted through the ChoiceHotels.ca website to determine whether or not the card is a winner. The other area will give the customer a 10 to 20 percent discount on their next stay at a Choice Hotel. In addition, customers who participate in the company's Choice Club Plus loyalty program will also be entered into a draw for 100,000 points. The contest will be promoted with a five-week radio campaign, direct mail and email to loyalty program members, Web materials, and on-site collateral materials.