Monster.ca begins Rate Your Boss promotion
By Adnews Staff
Montreal-based job search website Monster.ca is conducting a promotion called "Rate Your Boss." The word-of-mouth campaign involves a website at <http://www.rateyourboss.ca> at which visitors can answer a series of questions about the effectiveness of their employers. An animated male or female face representing a boss changes its expression in response to the user's ratings. Users can then compare the ranking of their boss to others in that industry or other industries nationally. Users who complete the survey and recommend it to someone else become eligible to win a year's salary, up to $50,000. "It's part of Monster.ca's new marketing strategy to reach out to job seekers and employers on issues that matter to them both," said Louis Gagnon, vice-president of marketing at Monster.ca. "Finding the right match, improving the work environment and advancing their lives." The campaign was created by Provokat of Montreal.