Marketel gains MasterCard media account
By Adnews Staff
MasterCard International has assigned its Canadian media planning and buying account to Marketel of Montreal. "Marketel's significant national and international experience and depth in integrated services were the basis for awarding the account," said Tammy Scott, vice-president of brand building at MasterCard Canada. "Marketel is also a member of McCann Worldgroup, the agency which manages the MasterCard account on an international basis. For all these reasons, Marketel was the logical choice." The agency has worked for the credit card company before, most recently producing a French-language television commercial as part of MasterCard's ongoing "Priceless" campaign.
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