Longo's hires Xposure
By Adnews Staff
Toronto-based Xposure PR has been appointed public relations agency of record by grocery chain Longo Brothers Fruit Markets. The agency will develop a media relations campaign for the company in support of its new food magazine, private label products and summer in-store events. "Xposure's reputation for excellence in consumer marketing, and measuring and delivering quantifiable results, was a strong catalyst in selecting them as our PR agency," said Rob Koss, director of marketing at Longo's. "We feel that adding public relations to the mix will elevate our profile among current and prospective customers, allowing us to quickly reach our marketing goals." Longo's has fifteen stores in the Greater Toronto Area. The company also operates online grocery store Grocery Gateway.