Audio Products International retains Bos
By Adnews Staff
Audio Products International of Toronto has hired Bos, also based in Toronto, to handle advertising for its Energy Speakers product line. Four other unidentified Toronto agencies were also considered for the account. "[Bos] presented a very compelling case for capitalizing on not just the technical merits of Energy, but the emotional aspects of our product," said Stan Klebanoff, director of sales & marketing at API. "It truly set them apart in the pitch." Bos is now working on new branding for the company which will be used in a new campaign this fall.
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