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Sleeman-Unibroue begins billboard campaign in Montreal

Brewer Sleeman-Unibroue has begun a billboard campaign on the Jacques-Cartier bridge in Montreal. The three billboards promote the Silver Creek brand of beer. The first billboard displays a man's head, the second displays his hand reaching toward the third billboard, which displays a bottle of beer. The creative was produced by Amen-Epoxy, while the media was handled by Touché! PHD. The campaign will run from June 6 to July 11. The brewer ran a similar billboard campaign on the bridge last year.

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