Royal African Safaris hires Bos
By Adnews Staff
Mississauga-based Royal African Safaris has retained Bos of Toronto to rebrand and reposition the company. The firm, which conducts tent-based safaris in Botswana, Kenya and Tanzania, has primarily used word-of-mouth promotion for the past 20 years. Bos' assignment is to develop a corporate identification package that will be used in all future internal and external communications internationally. The work will include a new logo and direct mail materials. The rebranding effort will also be extended to the company's website and other communication channels. "There are very few safari operators that are still doing authentic tented safaris," said agency partner Claude Carrier. "RAS delivers the real thing. Our job is to help them bring that experience to life."