The Movie Network promotes video on demand service
By Adnews Staff
Astral Media of Toronto is conducting an ad campaign to promote the one-year anniversary The Movie Network subscription video on demand service in eastern Canada. Subscribers to the service can access various movies and other forms of programming at any time. Viewers can also pause, rewind or fast-forward the shows they are watching. The marketing campaign is aimed at The Movie Network viewers who are not using the video on demand service. The campaign will also be aimed at viewers who do no currently receive The Movie Network. The outdoor and television advertising was created in-house by The Movie Network. The billboard component broke in the Greater Toronto Area in May. One ad shows Brad Pitt and the copy "Brad is waiting for you." The other shows Nicole Kidman and the copy "Nicole is waiting for you." The two television commercials demonstrate the functionality of the service and its main features. The ads, created by Taxi Advertising and Design, will run for 13 weeks on several conventional channels beginning in mid-June.