Combat Baseball hires Veritas Communications
By Adnews Staff
Sports equipment maker Combat Baseball of Ottawa has retained Toronto-based Veritas Communications to handle its North American media relations. Combat, a division of Ottawa-based C.E. Composites, produces a line of composite baseball and softball bats. The media relations assignment will focus primarily on "Team Combat," a men's softball team that will play in a series of tournaments in the US this summer. Veritas will also work to raise the company's profile through participation in the Fox Sports TV home run derby, a promotion that will run through the Major League Baseball season. "Veritas is an important partner in our efforts to expand into both the US and Canadian markets," said Combat president Steven Sutherland. "We're looking for innovative ways to tell our story and to make baseball and softball enthusiasts aware that we offer the best bat technology. That's where we think an integrated public relations program can play a key role for us." Veritas received the account in March without a review.