Decibel Group opens in Toronto
By Adnews Staff
A new agency called Decibel Group has opened in Toronto. The firm will specialize in branded entertainment, sports, media and event marketing. Decibel will be headed by Bruce Barrow, previously senior vice-president of Clear Channel Entertainment. The company is owned by B Street Group of Toronto. "Experiential marketing is growing exponentially in North America and innovative marketers now recognize that brand experience is a key component of the marketing spectrum," said agency president David Ploughman. "More and more, marketers are looking for solutions beyond the traditional marketing ideas that lean heavily on the standard 30 second television spots." Decibel is currently working on several projects that were undertaken prior to its official launch. This includes work for Coca Cola, Visa Canada, Samsung, Pirate Entertainment Group, Buena Vista Home Entertainment and the Rexall Centre.