Generator Productions opens cell phone video division
By Adnews Staff
Generator Productions of Toronto has formed a new division that will create and distribute programming for video-enabled cell phones and other mobile devices. The company is now working on several types of programming ranging from short clips to longer format serials, however, no details are currently available. Generator has also signed a deal with QuickPlay Media to provide this video content for handheld devices. "This is an exciting medium that demands a new kind of content," said Generator CEO Michael Schwartz. "Building an audience requires programming that jumps to life on the ultra-small screen. And when that content is branded, it provides a unique permission-based marketing opportunity to reach a valuable audience. We believe there's enormous potential."