New campaign for Montreal 2005 breaks
By Adnews Staff
Allard Johnson has created a new television campaign for upcoming international aquatic competition Montréal 2005. The effort will also make use of radio and newspaper ads, plus posters, flyers and street-level marketing activities. The creative uses water imagery and the tagline "Feel the wave of emotion. The goal of the campaign is to raise awareness of the event and attract attendees. Montréal 2005 will be the 11th world championships of the Fédération internationale de natation. From July 16 to 31, approximately 2,000 athletes from 160 countries will compete in swimming, diving and water polo events.
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