Place de la Cite retains LXB Communication Marketing
By Adnews Staff
Quebec City shopping centre Place de la Cité has hired LXB Communication Marketing to handle its communications. LXB won the account in an agency review process conducted by the centre's merchants' association and its management. The assignment includes positioning for the centre, plus the design of its seasonal and promotional campaigns. "Our vast experience in the retail sector and understanding of the needs of Place de la Cité merchants were a perfect fit in the eyes of centre managers," said Josée Paquet, senior account director at LXB. Place de la Cité is owned by Cominar Real Estate Investment Trust.
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